GRAPHIC DESIGNer
WORK
PLAY
About
Resumé
Skip Smoothie Shop
Scope
Brand identity
Concept
Timeline
January - March 2026
ToolsAffinity, Photoshop
DeliverablesLogo, colour palette, typography, apparel
Project Overview
Skip Smoothie Shop is a concept brand of a fictional smoothie and juice bar based on the book Game Changer and TV show, Heated Rivalry. The brand is inspired by the characters Scott Hunter and Kip Grady, a major league hockey player and a juice barista who meet at a smoothie shop. The visual identity primarily references blueberries and bananas, fruit that represent the characters’ story.
This brand identity was conceptualized alongside Hollanov Hockey Club and act as companion projects.
Logos
Primary, alternates, logomarks
Colour Palette
Typography
Apparel
Graphic tees, crewneck, tote bag