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Photo by Evi T. on Unsplash

Hollanov Hockey Club

 Scope Brand identity
Concept Timeline January - March 2026 ToolsAffinity, Photoshop DeliverablesLogo, colour palette, typography, apparel
Project Overview Hollanov Hockey Club is a concept brand of a fictional summer hockey camp based on the book and TV show, Heated Rivalry. The brand is inspired by the characters Shane Hollander and Ilya Rozanov, major league hockey players who open a summer hockey camp for kids. The visual identity references aspects of Canada and its great outdoors, such as the loon and summer cottages, which symbolize the characters and their story.

This brand identity was conceptualized alongside Skip Smoothie Shop and act as companion projects.
Photo by Dinil Fernando on Unsplash

Logos PrimarySecondary, horizontal, logomarks
Colour Palette
Typography
Apparel Graphic tees, crewneck, tote bag
KUBO STUDIO